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A Fusion of Advanced Tech and Expert Analysis

CLIENT

The Tailgate Tent

OWNER

Max Serbert

RESULT

"Chase is a true game-changer. He transformed The Tailgate Tent from a simple Patreon page into a dynamic, vibrant platform that perfectly embodies our brand. His ingenious integration of automation and a user-friendly CMS revolutionized our operations, saving us countless hours. The result was a sophisticated, interactive, and intuitive website that not only enhances our user experience but also empowers us to grow and evolve. I can't recommend him highly enough!"

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OBJECTIVE

A sports betting analyst service, aimed to break from Patreon's limitations, expand their autonomy, and grow their business. This called for a bespoke digital solution integrating advanced features while retaining their focus on expert analysis.

BRAND

Synonymous with astute analysis, the credibility of a professional sports analyst, and the fervor of a college football fanatic, The Tailgate Tent is a meeting point for strategic minds seeking to gain the upper hand. This translates into a brand identity that exudes confidence, competence, and community camaraderie, all themed around the exhilarating world of college football.

APPROACH

Our strategy focused on creating a platform that reflected The Tailgate Tent's unique brand identity and catered to the sophisticated needs of its users. This meant integrating a host of advanced features – a responsive website, automation capabilities, and a robust Content Management System (CMS). We took care to ensure each element of the site was intuitive and offered value to the users, whether they were accessing in-depth game analytics or leveraging the site's automation to streamline their betting activities.

CLIENT

The Tailgate Tent

YEAR

2023

ROLE

CASE ID

SITE

Brand Identity
Design
Web
Automation
Information Architecture
Subscription Service

WD - 0042

thetailgatetent.com

TOOLS

Adobe XD
Editor X
Zapier
Google Workspace
Wix Ascend

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KEY STATS

Rapid User Transition

A staggering 92% of original Patreon subscribers/users swiftly transitioned to the new platform after its release, underscoring its immediate appeal and user-friendly design.

Operational Efficiency

The integration of advanced automation techniques resulted in significant time savings for the owner, Max, reducing his daily content uploading time by 2 hours. This efficient process translates into more time spent on refining content and better serving the platform's user base.

Elevated Revenue

By breaking free from Patreon's financial constraints, The Tailgate Tent witnessed a substantial 50% increase in revenue per user subscription. Patreon's removal, which took half of their sales, has had a direct positive impact on the platform's bottom line.

Empowered Autonomy

The development of an independent brand and platform has not only facilitated scalability but has also opened avenues for introducing additional features. This autonomy ensures that The Tailgate Tent can evolve in line with the demands of its growing user base and maintain its position at the forefront of sports betting analysis.

Enhanced User Experience

Max Serbert, the owner, sums it up best in his testimonial: "Chase transformed The Tailgate Tent into a dynamic platform that perfectly captures our brand... creating an intuitive website that elevates our user experience and propels our growth."

KEY STATS

Rapid User Transition

A staggering 92% of original Patreon subscribers/users swiftly transitioned to the new platform after its release, underscoring its immediate appeal and user-friendly design.

Operational Efficiency

The integration of advanced automation techniques resulted in significant time savings for the owner, Max, reducing his daily content uploading time by 2 hours. This efficient process translates into more time spent on refining content and better serving the platform's user base.

Elevated Revenue

By breaking free from Patreon's financial constraints, The Tailgate Tent witnessed a substantial 50% increase in revenue per user subscription. Patreon's removal, which took half of their sales, has had a direct positive impact on the platform's bottom line.

Elevated Revenue

By breaking free from Patreon's financial constraints, The Tailgate Tent witnessed a substantial 50% increase in revenue per user subscription. Patreon's removal, which took half of their sales, has had a direct positive impact on the platform's bottom line.

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