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Striking the Right Note with Denver's Newest Record Label
CLIENT
Perception Records
FOUNDER
Jake Leventhal
RESULT
“Working with Chase was a game-changer for Perception Records. He translated our passion for music into a striking, immersive web experience that feels more like a magazine than a label site. By streamlining our content collection and integrating e-commerce, he didn’t just build us a website—he elevated our brand, empowered our artists, and opened new global revenue streams. The process saved us hours every week, and the result far exceeded our expectations.”
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OBJECTIVE
For Perception Records, the challenge wasn't merely about establishing an online presence; it was about curating and presenting a plethora of content in an intuitive and cohesive manner. The label's vision was clear: captivate the user visually, spotlight the artists, and use high-quality imagery to allow the music and its creators to be the vocal point. This emphasis on visual storytelling aimed to turn the website into an immersive experience akin to browsing a magazine or engaging with a music app, where the allure of album art draws the user in, minimizing the dependency on text.
BRAND
At its core, Perception Records isn’t just another label—it’s a testament to a decade of passion, involvement, and reverence for the music culture by its founder, Jake “Jay.Greens” Leventhal. Rooted deeply in collaboration and community, the label holds a philosophy that believes in the magic that occurs when creative minds intersect. This isn’t just about music; it's about empowering artists, magnifying their unique voices, and fostering connections. Perception Records isn't just about Denver; it's about harnessing the diverse tapestry of music and artists from various communities, creating a collective that's richer in culture, style, and impact.
APPROACH
Given the multifaceted demands, the approach prioritized a seamless integration of various sections — from new releases and a dynamic Spotify playlist showcase to events, galleries, and e-commerce. The sheer volume of content necessitated an expansive content collection system. This system was meticulously set up to handle a myriad of uploads across different segments without compromising on the browsing experience. One guiding principle echoed throughout the design process: the primacy of high-quality images. These visuals, a fusion of aesthetics and auditory allure, became the linchpin in creating a distinctive, sensory-rich browsing experience that not only spotlighted the artists but also guided users through the music's very soul.
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KEY STATS
Established Strong Online Presence
From a brand new label with only a logo and a vision, Perception Records now boasts a professional and engaging online platform. This provides them with a solid foundation to build their brand and reach their target audience.
Streamlined Content Management
With over six distinct content collections, the website is not only easy to manage but also keeps content up-to-date. This streamlined process ensures that the label's offerings are always presented in the best light.
Global Merchandise Reach
The integrated e-commerce platform has enabled Perception Records to extend its reach far beyond live shows. This has opened up new revenue streams and expanded their brand presence globally.
Enhanced User Experience
The responsive design ensures that the website looks beautiful and functions seamlessly across all devices. This has resulted in an improved user experience, which is crucial in retaining and engaging visitors.
Efficient E-Commerce Operations
The automated tracking and shipping information by email, along with pre-orders and "drop notifications," have optimized the label's e-commerce operations. This not only saves time but also enhances the overall customer experience.
KEY STATS
Rapid User Transition
A staggering 92% of original Patreon subscribers/users swiftly transitioned to the new platform after its release, underscoring its immediate appeal and user-friendly design.
Operational Efficiency
The integration of advanced automation techniques resulted in significant time savings for the owner, Max, reducing his daily content uploading time by 2 hours. This efficient process translates into more time spent on refining content and better serving the platform's user base.
Elevated Revenue
By breaking free from Patreon's financial constraints, The Tailgate Tent witnessed a substantial 50% increase in revenue per user subscription. Patreon's removal, which took half of their sales, has had a direct positive impact on the platform's bottom line.
Elevated Revenue
By breaking free from Patreon's financial constraints, The Tailgate Tent witnessed a substantial 50% increase in revenue per user subscription. Patreon's removal, which took half of their sales, has had a direct positive impact on the platform's bottom line.