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A Path to Healthier Relationships with the Laboratory of Love
CLIENT
Attachment Labs
CO-FOUNDER
Eli Harwood
RESULT
"Attachment Lab's digital transformation was no less than an evolution, mirroring our real-life ethos in the digital realm. Chase crafted us a platform where users could identify their needs, explore services, and ultimately embark on a journey of personal growth and healthier relationships. The heart of the brand shines through each interaction, underpinned by a suite of cutting-edge digital tools. We are blown away with the final result and we can't keep up with the amount of new client leads!"
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OBJECTIVE
Striving to transform their cherished Denver-based therapy practice into a boundaryless digital platform, Attachment Lab aimed to reposition their services and connect to a global audience. The challenge was translating their authentic, human-centric services into an immersive, intuitive online presence that wasn't just informative but resonated emotionally with their users.
BRAND
Attachment Lab is all about fostering strong, healthy relationships. The core of their brand is about connections, understanding, and growth. In the digital realm, this translated into a vibrant, engaging design and an inviting palette, weaving deep, calming blues with a lively green accent, all set against serene whites and cool greys. The story of the brand needed to unfold naturally, inviting users to explore and engage with their services.
APPROACH
Utilizing Webflow, a modern platform for seamless website design, we started to bring Attachment Lab to life. For intake, Tally provided the platform for user-friendly forms that respected user confidentiality. To streamline scheduling, we integrated Calendly, while Stripe ensured secure, easy payments. Airtable and Zapier became our go-to for automation and data management, while Google Business Workspace was leveraged for seamless account and email management. Each tool was carefully selected to maintain the user-friendly, accessible, and confidential nature of Attachment Lab's services.
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KEY STATS
Tripled Engagement
A 3x upswing in client requests underscores how the platform not only reached but deeply resonated with its intended audience.
Optimized Client Experience
Data-driven refinements led to a significant reduction in the client intake form bounce rate, dropping from an initial 64% to an impressive 24%. This means a more intuitive, user-friendly experience that keeps potential clients engaged.
Operational Cost Savings
By automating the intake procedure, Attachment Labs registered a whopping $30,000 in savings annually, underscoring the project's tangible ROI.
Intelligent Client Vetting
The custom form was deployed to ensure client compatibility with Attachment Labs' ethos. This integration prioritized user safety and brand consistency without compromising on user experience.
Broadened Reach
Within just 4 months of launching the revamped “Attachment Labs” brand, it has significantly accelerated expansion. With eight new out-of-state coaches onboarded and a client presence on every continent, Attachment Labs is demonstrating rapid and remarkable growth.
KEY STATS
Rapid User Transition
A staggering 92% of original Patreon subscribers/users swiftly transitioned to the new platform after its release, underscoring its immediate appeal and user-friendly design.
Operational Efficiency
The integration of advanced automation techniques resulted in significant time savings for the owner, Max, reducing his daily content uploading time by 2 hours. This efficient process translates into more time spent on refining content and better serving the platform's user base.
Elevated Revenue
By breaking free from Patreon's financial constraints, The Tailgate Tent witnessed a substantial 50% increase in revenue per user subscription. Patreon's removal, which took half of their sales, has had a direct positive impact on the platform's bottom line.
Elevated Revenue
By breaking free from Patreon's financial constraints, The Tailgate Tent witnessed a substantial 50% increase in revenue per user subscription. Patreon's removal, which took half of their sales, has had a direct positive impact on the platform's bottom line.